Yesterday, I spent the better part of the day filming and creating a YouTube video. If you haven't watched it yet, I highly encourage you to do that. It's a great video, and I'm not tooting my own horn. LOL
At the end of this video, I talk about the importance of having an accountability partner. Regardless of what you're trying to accomplish in life, an accountability partner is crucial to your long term success.
An accountability partner will literally hold your feet to the fire and ask, did you do what you said you were going to do? Or did you NOT do what you said you weren't going to do?
When I started on my weight loss journey, I used Facebook as an accountability partner. Posting my progress every day and doing a little journal on my success (and, sometimes, lack of success) was a great motivator to keep me on track.
For this new endeavor, I'm using YouTube as an accountability partner. Partly because of my history with videography (for those of you who don't know, I had one of the most successful wedding videography businesses in my area for the first part of the 2000's but chose to retire from the business to spend more time with my family) but partly because I think you get a deeper, personal connection with people when they can see you and hear you. Your sincerity reaches a whole new level at that point.
But, in reality, a lot of people are just terrified of being in front of the camera. Some people don't want to let others into their lives at that deep of a level and I get it. However, just know that it really doesn't matter where you are at on your journey, there is someone else out there on that exact same step and they'd love to hear from you. Yesterday, I posted a blog post about a book I read called "Show Your Work" and it's one of the most empowering books I've ever read. I'd encourage you to go back and read my review.
So, if you're not into filming yourself and "putting yourself out there" on YouTube, that's fine. Find a different way to make yourself accountable.
If you are curious about starting this YouTube journey along with me, here are a couple of great people you should go check out. You'll find them a heck of a lot better at this than me and a lot more inspiring. I owe a great deal of gratitude to both of these guys because they helped push me to get this thing going.
Peter has been doing YouTube content for over 4 years now. He has a passion for filmmaking but taught me one very valuable lesson. Don't create content for others. Create content for you. Find out what you enjoy and create content for that.
Accept the fact that not all your content will resonate with all your viewers and that's ok. If you start getting a following they are going to want a certain kind of content. If you want to keep creating that content, that's fine. If you want to move onto other content, that's fine too.
People come to your channel for YOU, for the unique person that is you. Some people may grouse over content you are creating that they don't enjoy but if you don't enjoy creating the content yourself, you're setting yourself up for failure.
Ali started out as a med. student at Cambridge University and simply created content to help other people get into medical school at Cambridge. Today he has over 2 million subscribers on YouTube and creates content on a wide variety of topics.
I found out about Ali from my experimentation with Notion (more on that later) but, over time, Ali has become a great friend (even though I've never met him) and it's been largely due to his YouTube content. Some resonates with me, some doesn't.
Ali has a course called the "Part Time YouTuber's Academy" where he teaches people how to have a successful content creation business and, while it's very expensive, is a great resource for people who are just getting started and want to have a full blown YouTube business. That's not the angle I'm coming from but the content looks to be quite good.
Anyway, I hope you think long and hard about becoming a content creator on YouTube. Do not let your fears or perceived lack of content stop you from getting started. You are unique. You are interesting. People want to know you. So start sharing it with them.
If you have a goal, a dream, a vision and you want someone to hold you accountable to reach it, there's no better audience than the sea of Internet people out there. Who knows, you may inspire someone else to follow their dreams as well.